From way back in December ’09, as the RTC rally was still very much in the planning stages:
Target Audience/ Success Criteria:
This was originally a response to someone who identifies themselves as a 2A advocate, but was skeptical about the “restore the constitution” rally concept.
Target audience is, in order of priority,
1) The real constitutionalists (especially those who acknowledge that the Constitution is not being followed, those who are fed up with the Supreme Court distorting the English language to expand the meaning of such things as “interstate commerce” “public use” “general welfare” so as to allow for virtually limitless expansion of the federal government.)
2) Second Amendment advocates who acknowledge 2A as a bullwark against tyranny in government (of this group, especially those who take the first part of 2A, “a well regulated militia being neccessary for the security of a free state,” seriously and don’t just dwell on the “right of the people.” I’m not trying to focus my message on the “it’s just about my guns for personal protection” crowd at this priority level. But I am saying that AWRM is neccessary for the security of a free state. IMO, we have no real Militia in the 2A sense and, lo and behold, surprise, surprise, we don’t have a free state. Imagine that.)
3) Law enforcement, national level security services, national level intelligence personnel (especially those who brief higher ups and non-intel “decision makers”). These people receive proffessional intelligence which would most likely not be from the MSM’s spin. As a matter of proffessionalism and practicality, these people would make an effort to know what our demonstration was really about through the course of their official duties. No intel type would brief his superior based purely on MSNBC’s coverage. Our reason for the rally would have to get through to this target audience; it’s their job to get their intel as accurate as possible. So with this audience, I’m not so concerned with media spin.
While the RTC rally was very successful at getting media coverage and getting noticed by the general public, that was only the tip of the iceberg so far as intended target audience goes. Again, here are some fairly straightforward articles on the rally from Time and WaPo, in case you missed it: